Partner with us on the UK’s favourite Ultras
The Threshold Trail Series is a collection of weekend ultra marathons that attracts thousands of walkers and runners each year.
These iconic British challenges take place in stunning locations, from the South Downs to the Ridgeway, Britain’s oldest path. Voted the UK’s Best Endurance Events at the UK Running Awards for the last four years, they also raise millions of pounds for charity each year.
For 2023, we have opportunities to headline partner on individual events, as well as the option to be a category partner. Now, you can join the likes of Dulux and adidas, in aligning your brand against the UK’s fastest-growing leisure activity.
CONNECT TO A HIGHLY VALUABLE DEMOGRAPHIC
YEAR-ROUND
Walking for leisure has seen the greatest growth in UK activity levels in the last year (Sport England), with participation across the Trail Series hitting record numbers in 2021. Intergenerational with a near 50/50 gender split, the Series offers year-round engagement opportunities and a unique 36-hour audience dwell time.
PROVEN EMPLOYEE ENGAGEMENT AND WELLBEING PLATFORM
Whether it’s attracting new talent, building bonds between colleagues, or focusing on your team’s wellbeing, the Trail Series has driven impressive results for previous partners Dixons Carphone and HEINEKEN, as shown by the post-event survey results below:
- 100% said the event had a positive impact on their overall health & wellbeing (DC)
- 79% said the event had a positive impact on team-building (DC)
- 82% said the event increased their pride in working for the company (HEINEKEN)
TAP INTO THE ACTIVE LIFESTYLE BOOM & CELEBRATE THE BEST OF BRITAIN
Be part of a growing series reflective of the fitness boom post-pandemic, benefiting from the high demand for UK-based weekend activities. Activate nationally and engage regional hubs, as well as enjoying unmissable visibility on a campaign that produces >9m branded impressions. The perfect opportunity for a brand with British heritage or one looking to establish their position in the UK market.
A RANGE OF PARTNERSHIP PACKAGES TO CHOOSE FROM, WITH LIMITED AVAILABILITY
Now’s the chance to be part of the UK’s leading trail series, benefiting from a host of impactful digital and live event partner rights. Current opportunities include:
- Series Title Partner: Ownership of full series with unmissable visibility*
- Event Title Partner: Ownership of one or multiple events
- Category Partner: Automotive, Wellbeing, Tech or new designation
- Value in Kind: Free sampling and/or service provision
*Subject to availability
Click below to find out more about the Threshold Trail Series and range of partnership opportunities available.
