Downloadable Tool for Modelling the Commercial Upside of Investing in Gender Parity in Ultra-Distance Trail Running Events

To support event directors in assessing the potential value of investing in their event to make it more accessible to women, we have created a simple Excel tool they can download and use for their event modelling.

KEY ASSUMPTIONS

The primary commercial upsides are from additional ticket sales and sponsorship revenue.

Incremental ticket sales are assumed to be high-margin with limited additional variable costs.

We have taken a 3-year view to realise the value as it takes time to build a reputation.

The downloadable model allows you to input the following data points and model the potential commercial upside over three years:

• Current ticket sales
• Current average ticket price
• Current sponsorship
• Additional costs for implementing measures